Sweat Heaven Women-owned Business: Our Struggles & Achievements

Sweat Heaven Women-owned Business: Our Struggles & Achievements

Sweat Heaven is a proudly women-owned business whose journey was fueled by frustration with inadequate athletic gear. Rosita Torres and Jacqueline Turner are tennis players who needed a better solution for their sweaty hands during tennis tournaments.

Sweat Heaven’s primary fabric is organic bamboo 65 percent and higher. Including, bamboo has twice the absorbency of cotton and breathes better so that it can dry the higher absorbed moisture.

They together crafted custom bamboo fabric-resistant wristbands and towels using bamboo fabric, which neither dripped nor radiated any unpleasant odor, remaining incredibly soft like a cloud to the touch.

Their friends were so impressed with the bamboo that they began asking about wristbands and towels, and thus Sweat Heaven was born. 

Why Bamboo Fabric?

Bamboo fabric is an ideal choice in the textile industry due to its sustainability and comfort. Bamboo is a fast growing plant that needs less water than others and grows without pesticides or fertilizers. This rapid growth makes bamboo a renewable and eco-friendly source, contributing to a more sustainable approach to fabric production.

The advantage of bamboo fabric is its biodegradability. Unlike other materials that contribute to environmental pollution, bamboo decays over time. Choosing bamboo fabric aligns with Rosita and Jacqueline’s commitment to reducing the environmental impact of textile waste, offering a stylish and eco-friendly solution.

Bamboo fabric is well-known for its comfortable feel and exceptional softness against the skin. The fibers are finer than many traditional fabrics, resulting in a silky texture that provides unparalleled comfort. This attribute makes the bamboo fabric popular for various applications, including clothing, bedding, and other textiles where comfort is important.

Another feature of bamboo fabric is its breathability. The natural structure of bamboo fibers allows for air circulation, promoting breathability. Additionally, the bamboo fabric keeps moisture, absorbing and evaporating moisture. This makes it an ideal choice for activewear, undergarments, and any application where staying dry is important.

Bamboo fabric contains natural antibacterial and antimicrobial properties, providing an added layer of hygiene. These properties stop the growth of bacteria and fungi, making bamboo fabric a prime choice. 

Bamboo fabric is hypoallergenic, making it convenient for individuals with sensitive skin. It is less likely to cause skin irritation.

Beyond its comfort and sustainability, bamboo fabric is incredibly versatile. It finds applications in various consumer goods, from clothing and bedding to towels and upholstery. This versatility makes bamboo towel a popular choice for those who want to be comfortable while also being environmentally conscious.

Proud Owners of Sweat Heaven

In 2019, the seeds of Sweat Heaven were sown as Rosita and Jacqueline prepared for their respective tennis challenges — Rosita’s debut at the National level and Jacqueline’s training for the Pro Tour. Tennis became not just a passion but a motivation for change. The spark came when training exposed a gap in quality wristbands and towels, leading them to dive into entrepreneurship.

The year 2021, marked by the onset of the global pandemic, automatically the closure of tennis courts, stalling Sweat Heaven. In 2022, they entered the scene at the National Women’s Senior Clay Court Championships. They ventured into vendor opportunities at events like the Houston Ladies Tennis Association and the Houston Racket Club.

By 2023, Sweat Heaven found itself at the Westwood Club in Richmond, Virginia, the birthplace of WTA, establishing Sweat Heaven’s products in the first tennis pro shop. Our journey continued, reaching ACAC-Midlothian, Country Club of Virginia, and Independence Golf Club. Bamboo towels gained recognition at the Boar’s Head Sports Club in Charlottesville, endorsed by professional tennis players.

After three years of dedication, the pinnacle of 2023 was the patent approval of Sweat Heaven’s wristband technology. In 2024, Sweat Heaven took a swing at the golf world, designing caddie towels for two Virginia golf clubs and expanding into golf pro shops. We’ve also entered brick-and-mortar stores, partnering with larger wholesalers like the USTA and US Pickleball National Training Centers.

Sweat Heaven’s growth, marked by a remarkable 99 percent closure rate, expands to new horizons. The product line diversifies, including bamboo socks, sweat headbands, sweat compression wear, and science-based sports hydration drinks. Sustainability is at the core — our products use bamboo fabric, hold organic certifications (GOTS, OEKO-TEX), and proudly bear the “MADE IN AMERICA” label.

“The actual home run for us? Sweat Heaven, created by two athletic mothers with a combined 40 years of USTA experience, reflects our journey to the highest echelons of tennis, from Senior Nationals to the WTA Pro Tour. Sweating hard has always taken us to higher places, and that’s precisely why we are called Sweat Heaven. As we move forward, we roll up our sleeves each day, fueled by the belief that hard work and a good product will elevate Sweat Heaven to even greater heights.” – Rosita Torres, co-founder Sweat Heaven


Sweat Heaven is a woman-owned business founded by a mother-daughter duo. As a women-owned business, we needed more athletic gear. Rosita and Jacqueline needed a more satisfactory solution for their sweaty hands during tennis tournaments, so they created a new sweat wristband to solve the problem. Thus, Sweat Heaven’s custom-made body, neck towels, and sweatbands were made using bamboo fabric. Our friends were so impressed with the bamboo that they began inquiring about towels, as Sweat Heaven offers high-quality products that allow you to focus on your performance, not the sweat. 

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